ABOUT


A curated selection of products to suit your lifestyle, with a strong focus on their aesthetic.
Currently featuring a range of monthly planners, lifestyle products including quirky stationery and luxury soy hand poured wax candles, the Ask Ashe Store will constantly evolve and expand its collections, to bring you beautiful - yet practical - pieces from South Africa and beyond.

Ask Ashe was founded by Brand Consultant, Nicola Ashe, in 2009 when she was inspired to share the things she discovered and loved from around South Africa and the world in the form of a blog, which it stayed as for 6 years while she worked in corporate advertising. It evolved into a brand consultancy in 2015 when she quit the rat race to open her own business and now includes an online store.

The Ask Ashe store aims to offer an array of products curated for their specific design aesthetic, to enhance your lifestyle - be it for your home, your office or just because you have to have it.